A couple of months ago I gave the results of my internet marketing site structure test.
From that article you might have concluded that since static sites ranked best you should use them yourself. Well, actually I kept you from concluding that because I said in closing "I'll also tell you in a future article why you couldn't pay me to use traditional sites for my internet marketing." I can't get much more subtle than that.
Well, this is that future article and I'll tell you why I won't use a traditional site format for internet marketing sites except for the long page.
If this were on the radio and I was Paul Harvey, I'd say, and now the rest of the story.
If that was all that was ever done with those sites, you'd probably be better off with the static site. But being a good internet marketer thats not all you're going to do, nosiree.
You're going to promote those sites via link backs, rss feeds and other methods. You can go right out to a site like squidoo and make a lens and use the rss feeds off your site if it's a blog. (Yes, you can manually create an rss feed for static sites as well, but blogs have it built in and requires no extra work on your part.
Another reason, You're new and you don't know much. You have enough to learn without burdening yourself with learning html, css, php, flash and other web centric technologies that let you build the whiz bang sites.
If you are the type of person that has an inherent marketing or sales sense, technology is probably not your strong suit. Usually people are gifted in marketing or technology, but finding someone with both skills built in from the get go is like finding rocking horse shit, it's pretty rare. It makes no sense for the new internet marketer to go about flailing with new technology when they are also trying to learn internet marketing. You need to free yourself from that mess. Don't even consider starting with anything but a blogger or wordpress site. These are easy to set up, blogger especially. Wordpress is too and depending on your host, it can be as easy as pushing a button.
Blogs beg to be linked to. When you publish a page the blog pings several sites telling them that you've made and update and they should send their spiders over to check it out. You can do this manually with a static site, but, it's just one more thing to have to remember to do.
Blogs make content organization easy. You typically have categories or lables and depending on the blogging platform tags with which to accomplish this. With a regular site it's up to you to come up with a hierarchy on your own and a menu system to help users find what they need.
Probably the biggest reason of all not to use a traditionally formatted static site is that over time, it will become unmaintainable. Each time you create a page, you'll need to remember to link it and make sure it works as intended. Contrast that to a blog posting. Type, publish, done. Which do you think you'll update more over time?
Blogs are also more social and draw links from other blogs. Bloggers, in my experience are much more likely to link to another blog than a traditional site. Maybe it's some sort of secret brotherhood, but I'll take all the help I can get.
Oh, and in case your still saying so what, the traditional websites are ranking better, let me add this. We took the best performing site from each category and started updating it. Within one month the blogs have surpassed the traditional site in the serps and already have more link backs. If I make a minimal number of posts, say one/month on the blog sites I see no reason they won't continue to grow.
XsitePro Scam Review
Ever try looking for an honest Xsitepro review. It's damn tough. Why, because Xsite pro has an affiliate program, so every affiliate makes a site to pitch Xsitepro so they can get you to buy through them and collect an affiliate commision.
This is utter genius on XSitepro's part and if I ever write a software package for the masses, I'll do the same thing. I mean, why not, the search engines are flooded with raves about the program. It will cure cancer and solve world hunger, and that's before you have breakfast. Ok, I'm exaggerating, but only slightly. Go check some of the reviews if you don' t believe me.
Here is why I'll tell you to avoid XSitepro. It's a fine program that makes it easy for the unskilled to put up a decent website in a short amount of time. But, here's what's wrong. The footprint. Xsitepro sites are easily identifiable by the search engines. No big deal there in and of itself, Wordpress and Blogger are easily identified too, so what's the point?
The point is that about the only type of sites ever built with Xsitepro are thin affiliate sites or made for adsense sites. These are two types of sites search engines hate. So remember when I was talking about the footprint? Here is where that footprint kicks your ass. Because about 99.9% of all XsitePro created sites are the type that search engines don't like (it's the person's fault, not the software) and there is an easy to identify footprint, guess what, you'll have a tougher time ranking than you would with Worpress, Blogger, or your own custom html site.
Wordpress and blogger are easily identifiable, but there is a huge number of legitimate top sites done in these tools that to label sites built with these tools as suspect is not workable. So you really need to work this to your advantage. Build your sites with Wordpress or Blogger and flourish while the Xsitepro user languishes.
This is utter genius on XSitepro's part and if I ever write a software package for the masses, I'll do the same thing. I mean, why not, the search engines are flooded with raves about the program. It will cure cancer and solve world hunger, and that's before you have breakfast. Ok, I'm exaggerating, but only slightly. Go check some of the reviews if you don' t believe me.
Here is why I'll tell you to avoid XSitepro. It's a fine program that makes it easy for the unskilled to put up a decent website in a short amount of time. But, here's what's wrong. The footprint. Xsitepro sites are easily identifiable by the search engines. No big deal there in and of itself, Wordpress and Blogger are easily identified too, so what's the point?
The point is that about the only type of sites ever built with Xsitepro are thin affiliate sites or made for adsense sites. These are two types of sites search engines hate. So remember when I was talking about the footprint? Here is where that footprint kicks your ass. Because about 99.9% of all XsitePro created sites are the type that search engines don't like (it's the person's fault, not the software) and there is an easy to identify footprint, guess what, you'll have a tougher time ranking than you would with Worpress, Blogger, or your own custom html site.
Wordpress and blogger are easily identifiable, but there is a huge number of legitimate top sites done in these tools that to label sites built with these tools as suspect is not workable. So you really need to work this to your advantage. Build your sites with Wordpress or Blogger and flourish while the Xsitepro user languishes.
Make Money Flipping Websites
Website flipping, is it all it's cracked up to be?
Site flipping is but one internet marketing technique you can use to create money. It can be if you know what you are doing. It can be an absolute bust if you don't know what you are doing. Trouble is, most doing it don't know what they are doing. They go get wordpress and a tired im theme like Revolution Church or similar and slap up 15 pages of niche content and expect the world to beat a path to their door.
You know how much a site like that is worth? The person that develops one of those should pay the rest of the world for foisting such a turd upon us. Do we really need one more dog training niche site? I think not.
Come up with a novel idea, something you haven't seen done ten ways from Sunday. You probably aren't going to be able to rely on static content, unless you find a really unique niche. Think new and now like twitter. Come up with an app that plugs into that somehow. You could sell a site like that for decent money.
Site flipping is not as easy as it's made out to be in these 27 dollar ebooks. The market is FLOODED with low quality crap. You will need to spend serious amounts of time creating a decent site to flip and when you do, you may well wonder why you want to sell it in the first place.
Site flipping is but one internet marketing technique you can use to create money. It can be if you know what you are doing. It can be an absolute bust if you don't know what you are doing. Trouble is, most doing it don't know what they are doing. They go get wordpress and a tired im theme like Revolution Church or similar and slap up 15 pages of niche content and expect the world to beat a path to their door.
You know how much a site like that is worth? The person that develops one of those should pay the rest of the world for foisting such a turd upon us. Do we really need one more dog training niche site? I think not.
Come up with a novel idea, something you haven't seen done ten ways from Sunday. You probably aren't going to be able to rely on static content, unless you find a really unique niche. Think new and now like twitter. Come up with an app that plugs into that somehow. You could sell a site like that for decent money.
Site flipping is not as easy as it's made out to be in these 27 dollar ebooks. The market is FLOODED with low quality crap. You will need to spend serious amounts of time creating a decent site to flip and when you do, you may well wonder why you want to sell it in the first place.
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